All Hail London Bridal Fashion Week!
What you need to know…
It’s one of the signature events in the Bridal calendar and this year’s London Bridal Week did not disappoint. Hundreds of jaw-dropping exhibitors took over Excel, London, for a three-day wedding extravaganza. We’re talking breath-taking designers, live catwalk shows, beautifully presented suppliers from award-winning jewellery, to shoes, flowers, and make-up, there was enough inspiration to keep even the savviest shopper on cloud 9 for the next year.
There’s no denying, London Bridal Fashion Week is a world-leading bridal fashion event and we’re so lucky it takes place less than two hours away from Dorset. The bridal showcase goes beyond the typical trade-show experience, as this flagship event allows buyers to get up close and personal with international bridal names. Over 250 UK and international brands made their way to Excel this year, and there were free educational programmes, live fashion shows and after-hours events for all.
Particular show highlights this year included a beautiful showing by designer Morilee (their new collection is to die for!), a private showing by renowned dress designer Justin Alexander, and Ronald Joyce’s private show was something of fairytales.
Pearls seemed to be on everyone’s lips this year. Not only do they catch the light but there’s something romantic, dreamy and delicate about pearls. Are the designers trying to tell us something… are pearls the next BIG trend?
On the Sunday night, London Bridal Fashion Week hosted a free to attend soiree within the exhibition hall, with drinks, food and live entertainment for all guests. A great chance for buyers and brands to network!
We can see why London Bridal Fashion Week has become the go-to event for the wedding industry
For more information on this event, please click here.